Know the Difference Between Your Data and Your Metrics

How many views make a YouTube video a success? How about 1.5 million? That’s how many views a video of DoSomething.org, posted in 2011 got. Success! Then came the data report: only eight viewers had signed up to donate equipment, and zero actually donated. Suddenly, it was clear that for DoSomething.org, views did not equal success. The video was a complete failure.

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